Summary Of Tuesdays With Morrie - 1945 Words

Aphorism Narrative Aphorisms are statements of observations that express an opinion or remarks of wisdom. Tuesdays With Morrie is a book about a man who’s dying from ALS, or Amyotrophic Lateral Sclerosis which is a â€Å"progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.† (What Is ALS?) Morrie uses aphorisms quite frequently to accept his future and make peace with the past. The two aphorisms I chose are about making your life as fulfilling as possible. Not only can they relate to me personally in small ways, but also in bigger and deeper ways. In Tuesday s with Morrie, Morrie had many aphorisms that not only helped himself but helped others. He inspired many others, like his student Mitch, to†¦show more content†¦I can’t completely forget about these relationships because they can help me grow and become a better person. I can’t deny my faults in those relationships or blame the ending of the relationship on the other person or else I’ll repeat my mistakes in other relationships. I also can’t forget the positive aspects of the relationship and the happy moments without risking living a life of misery and hate. Morrie is well-known for his aphorisms but he’s not the only one who comes up with these words of truth. An aphorism not of Morrie’s but of similar depth and effect comes from the poet, George Gordon Byron. He said, â€Å"It is very certain that the desire of life prolongs it.† (Aphorisms:Life) Lord Byron lived from 1788 to 1824 and was a big contribution to the Romanticism era (Lord Byron Biography). Romanticism was an era of creation made of feelings and expression and new deep thought (Romanticism). This aphorism is definitely a reflection of the era. (Romanticism) I believe that this aphorism means that being excited and enthusiastic about living and wanting to live will make your life longer. If you’re always dreading or fearing life, it will appear shorter and less satisfying to you. For me personally, one of my biggest fears is death. Reading Tuesdays with Morrie made me amazed and almost jealous of Morrie’s outlook on death. I always fear I’ll never live a long, fulfilled life. This aphorism by Lord Byron has helped me realize that if I never doShow MoreRelatedSummary Of Tuesdays With Morrie1487 Words   |  6 PagesTuesdays with Morrie was awakening, yet, heartbreaking and I couldn’t put the book down. It was a story of friendship that turned to love, a story of family, a story of trust, and a story of death. As I read each page, I felt closer to Morrie Schwartz as if I knew him personally. Morrie, the main character in the book, was a kind, sensitive soul. He believed in humanity, and enjoyed sharing his wisdom with others. As a sociology professor at Brandeis University he taught and mentored many studentRead MoreSummary Of Tuesdays With Morrie By Mitch Albom1305 Words   |  6 PagesFunerals have been a long running tradition in many cultures and societies after a loved one has passed. In the book â€Å"Tuesdays with Morrie†, by Mitch Albom, the main character, Morrie, chose to have a living funeral after receiving the news that he had ALS. Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease, is a nervous system disease that weakens muscles and impacts a lot of physical functions finally proceeding to death. A living funeral is held before the person has passed, soRead MoreSummary of Tuesdays with Morrie Essay978 Words   |  4 PagesSummary of Tuesdays wi th Morrie Tuesdays with Morrie, is a look a man dying from a terminal illness and how he chose to deal with his prognosis. The book was written by Morrie Schwartz’s former student, Mitch Albom. Mitch was busy with his career, but one night while watching Nightline in 1995, he rediscovered his old professor, dying with Lou Gehrig’s disease. Lou Gehrig’s disease is also known as ALS (amyotrophic lateral sclerosisis). ALS is a fatal degenerative disease of the nervous systemRead MoreLifes Greatest Lesson Essay1638 Words   |  7 Pages Life’s Greatest Lesson nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"A teacher affects eternity; he can never tell where his influence stops.† As Henry Adams stated, and is the summary of the impervious bond between the characters Mitch and Morrie, in Tuesdays with Morrie. Amyotrophic lateral sclerosis (ALS) often referred to as Lou Gehrig’s disease is a form of motor neuron diseases. It is a rare disorder in which the nerves that control muscular activity degenerate within the brain and spinal cord. What resultsRead MoreLifes Greatest Lesson1696 Words   |  7 PagesLifes Greatest Lesson A teacher affects eternity; he can never tell where his influence stops. As Henry Adams stated, and is the summary of the impervious bond between the characters Mitch and Morrie, in Tuesdays with Morrie. Amyotrophic lateral sclerosis (ALS) often referred to as Lou Gehrigs disease is a form of motor neuron diseases. It is a rare disorder in which the nerves that control muscular activity degenerate within the brain and spinal cord. What results is weakness and wastingRead MoreTuesdays with Morrie Essay1333 Words   |  6 PagesCassandra Stephens December 3, 2012 Psy. 120- Book Review Professor Dr. Priebe Summary: Tuesdays with Morrie, was based on a true story about friendship and lessons learned. It’s about a sports writer, Mitch and former sociology professor, Morrie, who is in his last days of life after being diagnosed with Amyotrophic Lateral Sclerosis (ALS) and their rekindled relationship after many years. They first met on the campus grounds at Brandeis University. This never forgotten relationship wasRead MoreTuesdays With Morrie Film Analysis1757 Words   |  8 Pagesexamine the following; the description of Loss, Grief / Bereavement faced by the main character from the film, an indebt analysis of defined concepts/examples, theories and models connected with the main character, as illustrated in the film, the summary/developmental issues of loss, grief/bereavement, the distinction of common, normal and anticipatory grief, different stages/models of grief, cultural response to grief, the application of relevant theoretical concepts/ framework in the course toRead MoreAnal ysis Of The Article On Views Of Race And Inequality, Blacks And Whites Are Worlds Apart2021 Words   |  9 Pages1. Read the attached article (after question 16) and write a short summary and reaction to it. The article â€Å"On Views of Race and Inequality, Blacks and Whites Are Worlds Apart† gives us information and statistics on the differing views on inequality between races. According to the article, African Americans see inequality as more of an issue than Caucasian Americans. It also shows the disparity in thinking about what the country has done and still needs to do in order to help race relations and

The Real Insurgency Suicide Rates in the Military Ranks...

Suicide in the United States is the 11th leading cause of death, with over 32,000 killing themselves per year. While some causes or explanations for suicide will never be known, depression or other diagnosable mental or substance abuse disorders top the list of more than 90 percent of why lives are torn from us. Over the last couple years around the military there has been much debate on whether this rate has been drastically affected by the increased military footprint from fighting two wars. Prior to the recent wars in Iraq and Afghanistan, the military suicide rate was well below the civilian rate. The sharpest increase started within the Army and Marine Corps shortly after 2001, as these services were the most involved in combat.†¦show more content†¦This brought on a national effort using government and multiple private companies and surveys like one conducted by Millennium Cohort, who traced the health of thousands of service members of six decades. Researches stu died cases of current and former service members of over 150,000 collecting the valuable data points. Precious data was collected by these services to include from the National Death Index and Defense department personnel records. After correlating suicide with the data presented by the surveys, the researchers concluded that rates were highest among men and among people with manic-depressive problems. NDI also found using a small group of 83 service members who committed suicide that 58 percent had never deployed. â€Å" Despite universal access to health care services, mandatory suicide prevention training, and other preventive efforts, suicide has become one of the leading causes of death in the US military in recent years.1- 3 Suicide rates across the population of active-duty US military personnel began to increase sharply in 2005 from a baseline rate of 10.3 to 11.3 per 100 000 persons to a rate of 16.3 per 100 000 persons in 2008, with the highest rates among Marine Corps and Army personnel (19.9 and 19.3 per 100 000 persons).4 Since 2009, suicide rates among those on active-duty status have stabilized at approximately 18Show MoreRelatedArmed Forces Special Powers Act in India8058 Words   |  33 Pagesof Assam or the Union territory of Manipur, as the case may be, to be a disturbed area. On such a declaration being made in the Official Gazette, any Commissioned Officer, Warrant Officer, non-commissioned officer or any other person of equivalent rank in the armed forces may exercise, i n the disturbed area, the powers conferred by section 4 and 5 of the Ordinance. The Armed Forces (Special Powers) Bill sought to replace the Ordinance. The Armed Forces (Special Powers) Bill was passed by both theRead MoreSSD2 Module 4 Notes Essay28478 Words   |  114 PagesKin group members internalize a corporate identity - the family is viewed as an extension of the self. Often large, pyramid-shaped kin groups - usually descendants of one man (or, rarely, woman) and their dependents - serve to organize political, military, economic, and religious activities. City vs Country People in the city generally have much different ways of living and worldviews than people in the country. 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Operational control includes authoritative direction over all aspects of military operations and joint training necessary to accomplish missions assigned to the command. Operational control should be exercised through the commanders of subordinate organizations. Normally this authority is exercised through subordinate joint forceRead MoreDubais Political and Economic Development: Essay38738 Words   |  155 Pagesare perhaps even more audacious. The Palm Island real 9 estate developments consist of two man-made islands shaped like palm trees.8 When finished, both palms will contain about 3,000 homes and 40 luxury hotels, as well as amusement parks and other tourist attraction^.^ In addition, construction has begun on The World, a series of 300 islets laid out to resemble a map of the world. These manmade islands will also offer tourists beach real estate and extensive opportunities for leisureRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesthose of the previous three hundred years. This was especially the case in the Atlantic and western Eurasia. Two-thirds of the westward and eastward migrations out of Europe from 1500 to 1820 were coerced in some form (serfs, indentured servants, military conscripts, and convicts).10 Coercion was more complete for the 1–3 million Poles, Ukrainians, and Russians traded in the Crimean Tartar slave traffic during the seventeenth century. The same was true in the largest migrations of any period beforeRead MoreThe Social Impact of Drug Abuse24406 Words   |  98 Pagesblocks, the success rate of interdiction at national borders, low to begin with, may decrease further. Vigorous action by authorities in one area often leads to shifts in the pattern of illicit activity or to movement of the illegal activity to another area. While interception efforts may result in lengthening or altering the chain of illicit movement and increase the exposure of the illicit operation to seizure in a given area, unless the interdiction and seizure success rates are high, illicit shipmentsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesof Ethical Voice 526 xviii CONTENTS S A L Self-Assessment Library How Spiritual Am I? 531 Point/Counterpoint Organizations Should Strive to Create a Positive Organizational Culture 534 Questions for Review 535 Experiential Exercise Rate Your Classroom Culture 535 Ethical Dilemma A Bankrupt Culture 536 Case Incident 1 Mergers Don’t Always Lead to Culture Clashes 536 Case Incident 2 Did Toyota’s Culture Cause Its Problems? 537 17 Human Resource Policies and Practices 543

Principles of Marketing - Case Study #1 Jet Blue free essay sample

1. Give examples of need, wants, and demands that Jetblue customers demonstrate, differentiating these three concepts. What are the implications of each for Jetblue’s practices? Jetblue meets customers physical needs by providing unlimited snacks and beverages during their flights, they even meet their social needs by providing such great customer service that their customers can feel at home, and they even meet their individual needs by providing free wi-fi in the terminals and providing free sending and receiving of emails while on board. The implications of meeting these needs is that Jetblue is truly dedicated to satisfying the customer and meeting all their needs to the best of their abilities, not just some partially. 2. Describe in detail all of the facets of Jetblue’s product. What is being exchanged in a Jetblue transaction? Jetblue’s product is an all inclusive customer service experience that meets all of their customers’ needs and surpasses their expectations. We will write a custom essay sample on Principles of Marketing Case Study #1: Jet Blue or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The product they are given begins with the customer service they receive when booking the ticket, which is distinguished by its low price and continues when they arrive at the termainal. For example JFK’s new J5 terminal offers more than other terminals and has more security lines to improve the customers’ entire experience. On the airplane, superior customer service continues through an effort at humor during the safety lecture, unlimited snacks and drinks, free emailing, and staff that are willing to help anytime with a smile on their faces. Jetblue creates customer-managed relationships. Value is being exchanged in a Jetblue transaction. Customer satisfaction/value for value from the customers, which in turn becomes profits for the company and due to the relationships they have built creating loyal customers, many of their customers love them and continue to fly Jetblue and recommend Jetblue to their friends and family. 3. Which of the five marketing management concepts best applies to Jetblue? The Marketing Concept is the marketing management concept that best applies to Jetblue because it is focused on knowing and delivering the needs and wants of the target market and delivering those needs and wants with superior customer satisfaction, which is actually included in their customers wants for an airline experience; comfort and a pleasant trip, rather than a miserable time with hunger pains in an uncomfortable seat with no leg-room. 4. What value does Jetblue create for its customers? It offers superior customer service that makes its service highly valued by its customers. 5. Is Jetblue likely to continue in being successful in building customer relationships? Why or why not? Yes, because as long as it continues to meet customer wants and needs with superior customer service and keeps its prices low, its customers will continue to find value in its product/service, meaning they will be dedicated customers and even advocates for Jetblue, which in turn comes to the company in the form of value from its customers that turns into profits for the company. Maintaining these customer relationships is done through continuing to offer great customer service always, and even making an effort to stay in touch. For example, Jetblue has many followers on twitter. This is customer loyalty, which is one of the most important reasons why they are so successful.

Persuasive Speech Outline free essay sample

It’s hard being a student and working at the same time, and find energy for both. I will show you why starting an exercise program can boost your energy and your mental health. Do you find yourself not having as much energy during the week as you used to when you were in high school? Gain Attention) a. Do you find that you get irritable more often? II. I am a current health science student, and have taken a nutritional course that really help my gain some perspective about my own health issues. Energy, mental health and physical health can all be eased by exercise. (Preview Main points) III. Most of us in this room are students, and also work. Some of us probably even have families we take care of. (Make Topic Relevant to Audience) a. So it’s important for us to stay healthy so that we can continue to do all of these things. We will write a custom essay sample on Persuasive Speech Outline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (Motivate) BODY I. Lack of exercise is detrimental to your health. When my uncle passed away from cardiovascular disease, I was a mess. I couldn’t believe that someone who seemed so young, could be taken so early, after all he was only 49. (Pathos) B. In a report put out by the CDC in January of 2012, cardiovascular disease is the number one killer of men and women in America. (Logos) Cardiovascular disease is when the arteries and veins become clogged with plaque, this due in part by lack of exercise. II Exercise can boost your mood, and mental health. A. After I was diagnosed with Clinical Depression and Anxiety, I started a rigorous medication plan. It’s hard to find that perfect pill or combination of pills that cures all the issues or their side effects. After taking my nutrition class I realized that I could use exercise as part of my treatment plan. (Pathos) B. Need an emotional lift? Or need to blow off some steam after a stressful day? According to a 2006 research paper published by University of Texas at Austin, a workout at the gym or a brisk 30-minute walk can help. (Logos) Physical activity stimulates various brain chemicals that may leave you feeling happier and more relaxed. You may also feel better about your appearance and yourself when you exercise regularly, which can boost your confidence and improve your self-esteem. III. Exercise boosts Energy A. Winded by grocery shopping or household chores? Regular physical activity can improve your muscle strength and boost your endurance. B. Exercise and physical activity deliver oxygen and nutrients to your tissues and help your cardiovascular system work more efficiently. a. And when your heart and lungs work more efficiently, you have more energy to go about your daily chores. We should all get more exercise (reiterate topic and purpose) a. Exercise and physical activity are a great way to feel better, gain health benefits and have more energy (summarize main points) b. As a general goal, aim for at least 30 minutes of physical activity every day. III. So are you ready to begin an exercise progam? (challenge the audience) IV. You can take up a dance class with your spouse, or take your family hiking on the weekend, or try a new sport like Frisbee Golf. The point is exercise can be a fun way to change your life, to why not start today? Persuasive Speech Outline free essay sample The world has a huge problem with poverty and hunger and this problem could be immensely downsized if everyone that has a little extra money sponsors a child. Pattern of Organization: Problem-Solution Introduction I. (Attention Getter): How many of you see poverty and hunger as a problem in our world? How many of you think that you cannot feasibly help solve this problem? II. Reveal Topic): A lot of children around the world are deprived of one or more of the essentials to survival and development. III. (Relate to Audience): I am sure almost all of us in here will have kids in the future at some point. Imagine not being able to give your child food to eat on a daily basis. Imagine making your child walk six miles daily to retrieve water that is not even sanitary. These are some terrifying thoughts, but so many children are living in these conditions as we speak. We will write a custom essay sample on Persuasive Speech Outline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You may think that you cannot do anything about this but I am here today to tell you that you can. You can save a child’s life and help them get out of these conditions by sponsoring a child through a child sponsorship organization. IV. (Credibility): Along with the extended research that I have done with this topic, I am currently sponsoring two children through World Vision, just one of the many programs that offer child sponsorships. V. (Preview): Today, I will share with you one of the biggest problems in the world today which is poverty, especially with children, and then I will share one solution to help diminishing this problem. Connective (Internal Preview): I will start by showing how big of problem child poverty really is and how many other world problems such as hunger, diseases, and even death spawn from poverty. I. The world’s population recently reached 7 billion people and out of these, around 2. 2 billion are children. According to United Nations Children’s Fund, most commonly as known as UNICEF, 1 billion of those 2. 2 billion children are living in poverty. A. Poverty has a different effect on children than it does adults. According to Hans Olsen, writer of the article Breaking the Vicious Cycle of Child Poverty which was published in the New Straits Times in Malaysia on October 16, 2011, children that live in poverty have a lack not only physical resources but also lack spiritual and emotional resources that are needed to survive, grow, and flourish. 2. Child poverty spawns a cycle of poverty that is hard to break. It is hard for children that are born in poverty to change that situation and thus the cycle repeats. B. Poverty has spawned other huge problems in the world. Hunger and undernourishment is one byproduct of poverty. a. With no money to buy food and no government programs implemented to help support people that cannot buy food, naturally these families are going to go hungry. b. The quality of food that they can afford does not support healthy eating habits and thus most of them are undernourished which can lead to many health problems, weak immune systems, and stunted growth to a name a few. 2. A lack of health care is another problem created from poverty. This also ties in closely with being undernourished.

Gait Analysis Essay Example

Gait Analysis Essay Gait Analysis Name: Course: Lecturer: We will write a custom essay sample on Gait Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Gait Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Gait Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Date: Gait Analysis Gait analysis in biometrics Gait analysis has been a subject of discussion for many years as to its use. The recognition f gait by computers requires profound knowledge to instill in them the ability to recognize human traits or gait. Gait analysis is a new form of technology that has attracted the attention of computer enthusiasts and the medical fraternity alike, due to the profound abilities of the gait (Li, Miaou, Hung, Sese, 2003). The use of gait falls in two core categories, which are the gait recognition as a biometric and gait use as a means of rehabilitation and sports activity. Gait has attracted a lot of attention in many areas of its abilities. The area, which has attracted most interest, is the visual aspect of recognition by an individual’s gait. Gait analysis in biometrics works in ways that were never thought as possible in earlier periods (Whittle, 1996). . However, this has been enabled by the technological advancements in all aspects aiding research in the topic of gait use. Its use in the field of biometrics has enabled identification of suspicious individuals and restricting entry into various premises such as offices and residences of people. This is done is such a way that the biometric system is set in a way that it has the ability to recognize the bodily features of the people it is allowed to give entry or access into various premises. Biometrics, which involves identification of people by their features, is a new way of doing things, which can be attributed to the presence technological advancements (Razali Manaf, 2007) The common field of biometric is the use of fingerprints in the identification of individuals and facial recognition. These forms of gait analysis are used in numerous countries around the world. This is in areas of ensuring security especially within sensitive areas that are susceptible to criminal acts. Despite the advantages accrued to this forms of gait analysis, they are becoming obsolete in the sense that they are cumbersome in their use. For instance, fingerprint and facial recognition require a lot of effort to identify people. In addition, the gait systems cannot identify all individuals in busy areas such as airports and banks, which are susceptible to criminal, and terror activities. Hence, these vulnerabilities necessitate the creation of new forms of gait, which are able to recognize individuals even in crowded places with ease and adequate speed simultaneously. Gait recognition systems work in identical ways (Li et al., 2003). They rely on information fed to them about the specific individual. This enables the system to have background data and be able to recognize individuals at any vantage points. The individual should provide his features portrayed in background viewpoint. The gait detector is placed on a vantage point in order to allow it to recognize individuals from various positions. The gait detector takes up the features identified and compares them with the existing data in relation to the individual. This is with the hope of attaining positive recognition of the individual. The identification process can be classified into two distinct approaches the motion based approach model based approach. The model based approach focuses on the individual’s bodily features such as posture, walking styles, the height, neck length, feet length and the distance between the pelvis and the feet. Such details are vital in exact body recognition by the gait detector. The motion-based approach is whereby the gait detector recognizes the motion patterns of an individual such as the movement of the hands while walking (Post, 2006). Such movements are put as data and are fed into the gait for future recognition of the individual. Despite the numerous advantages accrued from the use of gait systems as biometric identifiers. The gait data can be manipulated by use of identical height and items such as clothing and shoes to gain identical height or body size. In addition, body movements can be mastered to gain access of individual residences or other premises. Moreover, the use of gait systems can be used with other forms of identifiers, which enhance their ability to recognize individuals with utmost accuracy. Gait analysis in rehabilitation and sport activities Gait analysis systems in the art of rehabilitation treatment and the enhancement of performance of individuals is different is some aspects in relation to gait systems used in biometrics. The gait capture systems are different because they are not invasive in terms of individual privacy, and more so, they do not operate without the consent of the subject. Gait systems because of consent from the subjects are elaborate in study of the gait. They are efficient because of their incorporation of various systems in the evaluation of the subject’s gait. Methods vary in terms of their application and methodology and more so the treatment of various conditions. Several equipments are used in the evaluation of the gait of an individual, they include, electromyography data, magnetic fields, cameras and force plates (Post, 2006). However, notion capture systems are disadvantageous in that they do not allow outdoor movement and mobile motion capture. This inhibits the medical practitioners from getting a clarified answer in relation to the movements of an individual on real terrain in comparison to the evenly shaped and sized floors in the medical institutions. Some gait systems use sensors placed on the subject’s body; these sensors are connected to a transmitter, which generates low electromagnetic forces. The electromagnetic enables the connection to the computer, which is programmed with tracking software for monitoring the different positions and movements of the body locations. Despite the efficiency provided by such methods, the method cannot be used effectively in the presence of other electromagnetic fields provided by other electronic equipment within an area. In addition, the presence of metal, which is attracted to any magnetic force, poses a challenge in the use of this method. Other methods use cameras with infrared capabilities. Cameras are used to monitor the markers placed on the subject’s body and they resonate with each movement of the individual. The primary focus of this system is on the central points and joints of the body in the evaluation of the subject. Artificial neural networks are another form of gait systems in that they use layer feed forward networks to examine the bodily activity of individuals. People with sports injuries, bodily injuries unrelated to sporting activities and those who have ever suffered from stroke require this form of treatment because it focuses on the movement of muscles and other vital body movements (Li et al., 2003). The methods usually use physical assistance from physiotherapists and medical practitioners to assist in the movement and therapy, which might eventually enable movement of the muscles. Gait analysis is extensive in terms of its study and its use. Gait analysis has been a successful subject of study because it has given people hope of achieving treatments in extensive study of body movements. In addition, it has enabled improvements in the methods used to achieve security in people’s areas of residences, premises and other sensitive pubic and private areas such as military barracks, airports, seaports and banks (Lee, 2003). There is adequate room for more inventions in terms of new gait systems. This can only be facilitated by the presence of new technological advancements, which have aided in the formation of new systems. Such systems will eventually transform the way medical practitioners with specific reference to the physiotherapists involved in the treatment of bodily-related ailments and injuries. References Lee, L. (2003). Gait Analysis for Classification. Boston, MA: Massachusetts Institute of Technology Li, Y., Miaou, S., Hung, K. C., Sese, J. T. (2003). A Gait Analysis System Using Two Cameras with Orthogonal View. Chung-Li: Chung Yuan Christian University Post, D. C. (2006). Gait Analysis Review. Washington, DC: Mendeley University Razali, N. S., Manaf, A. A. (2003). Gait Analysis for Criminal Identification Based on Motion Capture. Advanced Informatics School, Universiti Teknologi Malaysia Whittle, M. W. (1996). Clinical gait analysis: A review. Human Movement Science, 15(3), 369–387

Product Liability essays

Product Liability essays Every day American consumers purchase products that they feel are beneficial to there development. Where that lies depends on the consumer. However, One underling variable is a constant when it comes to purchasing the product. That variable is whether or not the product is right for them. When the consumer purchases a product, they are liable for whatever mishaps may occur and accidents that may happen. But producers are not completely free from the liability of their product to their consumers. This is where product liability legal issues come from, a segment of the law which has seen its fare share of turmoil and difficulties. Product liability is the producers requirement to warn the consumer of and any possible troubles associated with the product. This is usually done with a warning label attached to the product, or is found via flyer form in the instruction manual. Sports and recreational equipment cause serious injuries everyday. There are many reasons for the cause of injury, but most cases of injury are due to product defects. These defects are manufacturing, design, and failure to adequately warn. Besides the product defects, consumers are exposed to other forms of potential mishaps, which are negligence, breach of warranty, and strict tort legal responsibility. Because America is a society largely dependent upon the outside means in which to entertain themselves, many Americans are changing from the casual spectator to that of the exuberant participator. Therefore, the number of accidents associated with products has risen. Subsequently, so have the court cases and trials. Product liability comes into play when the product breaks, or doesnt perform up to regulation standards set forth by the producer. In more cases than not, there is some form of injury sustained due to product defect or claims. So in short, the definition of product liability is the responsibility of the manufacturer to the user ...

A family affair Essay Example | Topics and Well Written Essays - 500 words

A family affair - Essay Example Such families need intervention by the social services to protect the child (as cited in Kroll, 2006, p.84). As Broad discussed social institutions do not allow children to stay with their substance misusing parents. Kinship care, offered primarily by family members, is an option that allows the children to remain in the family atmosphere. Family members especially the grand parents can play a special role in such circumstances (as cited in Kroll, 2006, p.86). On the other hand, various studies about the kinship carers in US have revealed their own social and financial problems. Kinship carers can be poor and illiterate. Kinship care, a blessing or a curse, is a matter of discussion according to Cuddeback (as cited in Kroll, 2006, p.86). Also, because of the prebirth maternal drug abuse, children may have to face serious health and behavioral problems. However compared to non-kin care, kinship care is a more stable option as concluded by Beeman & Boisen (as cited in Kroll, 2006, p.86). Barnard noted that support by family members protects kids from the consequences of the irresponsible and violent behavior of their parents. Moreover the parents who want to get rid of the drug problems can achieve this while their children are being taken of by the family members. On the other side, the presence of care takers frees the parents from their responsibility and they do not try to change their habits (as cited in Kroll, 2006, p.87). Substance misuse can pass from parents to their children. It is a very serious matter of concern. Kids who face such problems at home in their childhood often fall prey to such a practice very easily in their adulthood. Inheritance is not the only reason for substance misuse, other factors such as social circle, economic or emotional troubles can also lead to the same. Parental conduct can be a reason of shame for the children in the society and can have adverse effects on their mental state making them vulnerable to other social

Symbolic paper 3 Essay Example | Topics and Well Written Essays - 750 words

Symbolic paper 3 - Essay Example However, symbolic interaction becomes more realistic when humans are able to interpret the actions of others by applying a meaning to the actions. George Herbert Mead discusses the notion of significant other (pg. 127) and the generalized other (pg. 128) as examples of symbols with which we interact. The individual self comes out of the experiences a person has had as a result of symbolic interactions and gestures presented by society. However, more central to his argument is the idea of the I and the me which are slightly different aspects of the self. The me is a production of the environment in which the person lives. It is created when the person acquires knowledge about society and the ways in which s/he relates to it. Things such as gender, age, socioeconomic position all become parts of the me and this created by how other individual respond to him/her. The I on the other hand, is the active persona of the individual which works within the parameters set by the me to interact with society. As a part of the formation of the self, the ideas of Cooley have to be considered important since his position on the looking glass self (pg. 129) is quite useful in many cases. According to Cooley, the looking glass self is created when a person judges him/herself unconsciously or consciously to be a certain way in terms of traits and personality. Then the person observes and views the reactions of others to understand how much of their own concept is true which in turn creates as well as evaluates a personal concept of the self. Of course a person can use disclaimers to present a different image of him/herself as discussed by Goffman (pg. 132), but his ideas on symbolic interaction are important not because of the idea of disclaimers but because of the idea that we may be called upon to play different roles in different situations. The idea of having a front stage where we interact with society or other

Compatitive Strategy and Innovation Case Study Example | Topics and Well Written Essays - 2750 words

Compatitive Strategy and Innovation - Case Study Example So what made them so different from the rest in the corporate jungle to bring about rather such exquisite products or service offerings that consumers lapped up them in time The answer well lies in the fact that these guys are not only great entrepreneurs, techno honchos, and brilliant chaps but rather they always understood that to stay ahead in the rat race of corporate tussle; you have to keep a tab on the pulse of the consumers. The key always lies among them. Again a different perspective can very well be that these guys were great practioners of marketing principles and understood the 4Ps' of Marketing very well enough to always come up with great products and services which mapped the consumer needs so well that today they are all in the list of Forbes 500. These people could create an idea which held the attention of millions together and then they had the brilliance to turn the attention into a long term association and loyal purchase. Apart from corporate and organizations, we also certainly can't ignore the everyday innovations we make in our daily lives, from mending a simple broken cigarette to finding ways how to make life simpler by implementing certain simple and unthought-of of innovative ideas and processes which actually makes life simpler and smoother. On the whole what I am trying to say is that innovation can be brought about by virtually anybody at any place and at any point of time, but to commercialize it one necessarily needs to take the corporate route. So let's see and understand how certain key players in our society have unraveled innovations to make life simpler and technologically progressive. To take a prime example we'll concentrate on Mr. Steve Jobs the CEO for Apple Inc. He along with Steve Wozniak started Apple Computers in their garage in 1976. From their onwards to revolutionizing the computer world with iMacs' and the music industry with his concepts in music download i.e iTunes' and iPod. We have seen a man change from being extremely bull headed to becoming one of the foremost leaders of the 21st century. From getting ousted from Apple to starting up NEXT and Pixar Animations, this is one person who has learnt from his own mistakes and has decided to take Apple to newer heights and as once envisioned as a youn g entrepreneur. When Steve Jobs was ousted from Apple Inc, it was pretty well known as to why he was removed from his post as Chairman. His overbearing and prejudiced management style and constant conflict with then CEO John Sculley (Steve Jobs Transforms Apple), as result by the time he left it was assumed that Apple was in good hands now. But the company may have had taken the decision in haste as it had removed one person from the organization whose core skills lay in product innovation. As a result when he joined back again in 1997 it was very well known that the organization needed some new product offerings apart from iMac Slim and its desktop variants. As a result by 2005 he had come

An Over View Of The Costa Coffee Campaign Marketing Essay

An Over View Of The Costa Coffee Campaign Marketing Essay It has always been said that distinguish a correct market place for a business is very difficult as well as to gain sustainable interest from a customer as a steppingstone when there is such a fragmented marketplace with many competitors. However the Costa coffee campaign will make a definite difference. It will emphasize the quality of the coffee and its value of spending time discovering your favourite coffee. This will take place in shopping centre in Auckland City as well as on television, radio and magazines. This initial advertising is sure to establish Costa Coffee as a new brand name for the New Zealand Coffee Lovers. Sending the message to our target consumers both male and female aged between 18~45 years old that drinking Costa coffee can be enjoyable and worth experience than other brand outlets coffee. Then when the target consumers realise a positive impact (benefits) the Costa Coffee is having on their daily life the product is sure to be promoted through word of mouth. This initial advertising is sure to establish Costa Coffee as a brand name for the leading New Zealand Coffee shop in future. Coffee consumption in Australia and New Zealand has increased massively in the past few years. It is easy to find lots of different cafes around that are open and lots of people drinking coffee steadily inside and outside the cafà ©. New Zealander loves drink coffee in their daily life and a Flat white is a good example. A Flat white is one of most popular coffee beverage served in Australia and New Zealand which created by New Zealander called Derek Townsend in the early eighties. Coffee is actually one of the healthiest beverages that billions of people consume regularly and it is one of the most widely researched ingredients. The growing body of scientific research has shown that coffee is safe for healthy adults and can even have beneficial health implications as a part of a healthy diet and physically active lifestyle. For example, the most predominant fact is that regular consumption of coffee decreases the risk of type II diabetes and many other health risks. Therefore, the concept of creating healthier, pleasant and high quality coffee beverage of Costa Coffee will be implemented. This idea revolves around the importance of reinstating the value of spending time with their favourite coffee beverage more effectively, and also the attempt to break into the competitive market of Coffee shops (including private cafes) in Auckland City. Costa Coffee is one of the largest and fastest growing coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers Sergio and Bruno Costa. Costa Company which introduced the first Costa coffee shop in the UK in early 1980s had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitebread PLC in 1995 and has followed an expansion program, so to become recognised nationally. With over  1,000 stores in the UK and over 400 internationally, Costa has enjoyed a remarkable period of growth since it opened its first store.  Costa is now the leading UK branded coffee shop with over 300 stores that now operates in 25 countries (Costa Coffee, n.d.). In addition, it opened its 1000th milestone store in March 2008 in Moscow (Whitbread PLC, 2010). Costa Coffee has a specially blended coffee called Mocha Italia that created by Sergio and Bruno Costa 37 years ago, made of their own special blend of coffee beans. Its a unique blend as it manages to combine the sweetness, bitterness and body needed to make the perfect cup of coffee. As for the blend itself, thats a closely guarded secret, but you can enjoy a cup of its distinctive flavour and a warm Italian welcome at any of our Costa coffee shops (Costa Coffee, n.d.). Just beyond the Mocha Italia, Costa Coffee provided variety range of coffee beverage selections like other coffee shops have, it also includes non-coffee beverages (tea, juice and hot chocolate etc) and snacks (sandwiches, muffins and cakes etc). (Costa Coffee, n.d.). TARGET MARKET In the advertising plan, the target market would be divided into smaller segments as geographic, demographic and psychographic. Firstly, geographic includes of the country, town, place or city. This advertising plan is for Auckland City, and it covers all central city area and it also including areas such as Parnell, Newmarket and Mission bay. Auckland Central city is known as a heart of Auckland; consequently, large populations can be found because this is where most universities and the business are located. After 12 months, the target market can be extended to other area such as North Shore, Waitakere City and Manukau City. Secondly, under the demographic, both male and females aged between 18 45 years old is our products target market, but it does cater for everyones needs. The reason for this is primarily because the product itself is ideally for the adults (business men and women). They usually go to Costa at the office-going hour to take morning coffee before starting the work and at lunchtime. Costa coffee is relatively high price is the reason why working people take a bigger part of customers than students despite their similar using hour. However, it will also include university students who can afford to buy priced coffee. Overall, our advertising will directly towards to people who are interest to spend their money on coffee beverage. Additionally, Costa introduced the Kids menu for new target market Family. As many Costa stores are located in high streets and shopping malls in UK, there is an massive potential for family target. To meet this demand Costa has launched a specific range of food for children- Costa Kids, comprising a little sandwich, new Smarties American style cookies, yoghurts and Robinsons Fruit Shoot drinks placed in special Costa Kids bags so that children can take the food with them (Costa Coffee, n.d.) Under the psychographic, all internet users can be our target market. It includes students of final year in college or in university and young employees who could be Costa coffees potential customers. Yet, not many coffee shops offering free Wi-Fi, therefore, open 24 hours and providing unlimited free Wi-Fi will attracting those ADVERTISING OBJECTS Our advertising objectives have been created to be something that advertising can accomplish, for instance a shift in perception or to create awareness. In order to launch the advertising plan effectively, both the marketing objectives as well as the communications objectives are important to be considered. Marketing Objectives These are the marketing objectives that Costa Coffee should achieve after launching the advertising campaign. To increase the brand recognition To increase unit sales of both coffee beverage and non-coffee beverage To generate steady profit over the next 12 months To increase the market share by 10% over the next 12 months Communication Objectives These are the communication objectives that Costa Coffee should achieved after launching the advertising campaign. To increase the quality of blended coffee beverage and excellent customer service To maintain Costa Coffee as the preferred brand of coffee shop among 50% business men/women and student customers in Auckland city next 12 months To build the awareness of Costa Coffee among 70% of the target audience in the next 12 months To enhance the brand and corporation image in the consumers mind-set over next 12 months ADVERTISING STRATEGIES Our campaign plan for the advertisement of the Costa Coffee mainly covers the aspect of interaction between customers and Costa Coffee and how this will ultimately effect customers daily life. Definitely its focus based on the activity of customers spending time at one of Costa coffee outlets for relax. Strategy is the means by which we aim to achieve the objectives (White, 2000). Our strategy is to encompass a significant aspect of advertising, incorporating elements of the marketing mix. As White states that enable advertising to fulfill its role in the overall marketing mix (2000), it also covers the development of identifying specific objectives that can be met by advertising. Strategies It is recommended to Costa Coffee to use the three types of strategy to achieve its marketing and communications objectives as stated earlier. Those three strategies that are suggested to implement are position strategy, message strategy, and media strategy. Position Strategy Costa Coffee position for its product as high quality blended coffee beverage which using affordable pricing strategy. In order to accomplish this position strategy, it is suggested to Costa Coffee to emphasize its quality and excellent customer service in all outlets. These will creates a trust and strong commitment on Costa Coffee and its coffee beans quality and customer service. Once the customers have trust and believed the quality and the services provided by the Costa Coffee, they will go around talking more about Costa Coffee to others. Costa Coffee will be the first on to choose among other competitors, likely, Starbucks could be the second choice.   Message Strategy Costa Coffee may use a new theme or slogan called Costa Coffee A little taste of Italy worth waiting for. This message conveys the customer who used to drink American style blended coffee beverage. To create Italian heritage, interior of Costa coffee shop will provide the image of Italian heritage for their customers as well as a unique taste. It will guarantee the customers highest satisfaction. Media Strategies In order to achieve the objectives which was stated earlier, various types of advertising media will be use to communicate the selling theme to the target audience such as television, newspapers, Internet banner, billboard and magazines. All of this media may increase the Costa Coffee Companys sales, profit and awareness of the product as it can deliver the message very wide to all target audience and leave a deep impact on the target audiences mind at the same time. Tactics There are many types of media and direct marketing that can be used for advertising campaign, each media has its own advantages and disadvantages. However, it is very important to choose the best media to reach the target audience. In this case Costa Coffee may choose television, newspapers, Internet, billboard, and Magazine for the advertising campaign. Television Television is the best media to advertise the certain product/service, however, it is relatively expensive than newspapers and magazines. The main reason for this is, it contains the combination of sound, visual images, motion and colours. It offers national coverage where it can covers large amount of audiences within short period of times. Television does easily grasp consumers attention and create awareness on them. Through television, Costa Coffee will be able to achieve its objectives by creating awareness on the consumers. The advertisement will advertise equally in three most popular television channels such as TV1, TV2 and TV3 and Sky TV. The advertisement would advertise in all months throughout the year. However, more advertisement would advertise on early April, May, June, July, August and late September. The main reason for this is, these are the months that New Zealands autumn and winter season started and ends. Theoretically, more people would preferred to drink hot beverage especially in winter time. Moreover, this advertisement will advertise on daily on both the TV channels during the prime time, which is between 8.pm and 11.pm. This is considered the best timing because, most students and working people would back from colleges or work, and this is the time where they will be resting in front of the TV. However the length of advertisement would be 15 to no more than 30 seconds. 1st scene A man with a bulk of paper work in his office 2nd scene A group of university students with loads of assignments 3rd scene It is morning tea time and two seniors sitting down on the couch in their living room and willing to drink something with their snack 5th scene Showing Costa Coffee with its slogan A little taste of Italy, worth waiting for. 6th scene Happy and satisfaction faces of the working man, the college student, and seniors with the take away coffee beverage in their hand. And at the bottom of the last screen the Costa Coffees website and locations will appear saying Visit today! Newspapers Costa Coffee will choose two most popular newspapers in Auckland religion; it would be The New Zealand Herald (The Aucklander) and The Sunday Star times. According to the latest Nielson national newspaper survey, the both readership of the Weekend and Daily Herald were up strongly in 2009 (Weekend herald readers grow, 2009). For Weekend Herald was read by an average of 618,000 people aged 15+, up by 17,000 from a year ago, and about 568,000 people read the Daily Herald and as well as the combined print edition and website readership was also up 5.5 per cent to 685,000 (Weekend herald readers grow, 2009). This figure clearly shows that The New Zealand Herald is the highest readership of any newspaper in the country. Additionally, over a week the Herald audience has increased by 52,000, reaching 1.15 million New Zealanders; six out of 10 Aucklanders read a print edition of the Herald or visit nzherald.co.nz each week (Weekend herald readers grow, 2009). The Sunday Star-Times is New Zealands only national broadsheet newspaper with a readership of over 608,000 (Murphy, n.d.). Sunday Star-Times is a newspaper provides the backgrounds stories of national significance, at the same time providing quality leisure read for an audience which has time to take it in. Due to this, these two newspapers are selected in this advertising campaign. Newspaper advertisement would be done in every month throughout the whole year. The advertisement would be done only on Monday, Saturday and Sunday, where it would be in full page in colours. This is because on Monday all business people going back to their office. Of course, Saturdays and Sundays are the days that people usually rest in their house and spend enough time to go through each and every pages on the newspapers. And furthermore there are lots of special editions on weekends about lifestyle and so on, which will attract many people, read newspapers. While going through the newspapers, definitely they will come across Costa Coffee advertisement because it covers the full page with colourful image. Thus, this will create awareness on the consumers. Internet Banner The Internet banners are the best media for online advertisements. The internet banners will be advertised on the best New Zealand websites such as Trade me, Yellow pages, Stuff, TVNZ, and NZ Herald, yahoo!xtra and Google NZ and more. Banners will show with the advertising campaign and it will put for the 24/7, 12 months. It will place at the top of the search machine or the websites, therefore target audience will be aware these banners while searching or surfing the internet. To make sure, all the banners should flash shifting from one screen to another and it will only goes off when the user clicks to close it. Billboards Billboards are usually put along highway and main roads to capture the audiences who long on the road or drive along the streets and highways. The billboard advertisement will be for the whole year during the advertising campaign. The billboard will use a poster panel form which is silk screened and printed in sheets to the billboard. It is important to use appropriated size of image and font so drivers are able to see the billboard while they are driving without any distraction. The billboard will be set up on the Northern, Southern and Western Motorway and high traffic areas in the central city. Therefore, it will create the brand recognition and product identification by target audience, plus, increase the brand equity. Magazines Magazines are one of the best ways to advertise the branded Coffee shop like Costa Coffee, especially the fashionable Coffee Lovers. Normally, it contains fancy colours of pictures and photos to attract their target audience. Decided to advertise Costa Coffee in Fashion, Food Beverage and Restaurant related magazines such as Cuisine, Vogue, and Womens Weekly. The Womens Weekly magazine is the main magazine media to advertise because it ranked in number one selling New Zealand Magazines (isubscribe, 2010). The advertisement will be printed in each month throughout the whole year in full page with colourful image and a logo of Costa Coffee and simple message will be add on. SWOT ANALYSIS Strengths The main strength of the Costa Coffee is the made in UK Company has a strong presence with a good reputation for creativity and coffee in UK. Therefore, the strong connection between New Zealand and UK may influence to increase the Costa Coffee consumption. The second strength for the Costa Coffee is Italian Heritage. Most of the branded Coffee outlets are selling American style or Kiwi style blended coffee beverage. However, Costa Coffee is known as an Italian influenced culture founded on Italian expert knowledge of roasting unique coffee beans to make high quality handmade drinks. As a customer, it will be great reason to motivate them to experience a new style of coffee. Lastly, the wide range of food (ie. Cake, sandwiches, muffins etc) for both adults and kids and unlimited free Wi-Fi internet connection can be also strong strength for Costa Coffee. Weakness The biggest weakness for the Costa Coffee is its market share in Auckland, New Zealand. Yet, Costa Coffee has no market share in the Central city of Auckland and no brand recognition has been made. Therefore, it will be challenge for Costa Coffee to create strong presence with a good reputation like in UK. Opportunities Expansion could be a key opportunity for Costa Coffee. For example, opening more outlets near the University campus, city council, immigration agency, banks within Central Auckland City. Also attracting a wider population especially families with specific products for children. Costa Coffees Kid menu is the good example for this opportunity. Treats As a treat for Costa coffee, Auckland Central city could become saturated with different types of coffee shops. Therefore, this area is quite challenge for Costa Coffee to entering in and targeting the same market with existing coffee shops eg. Starbucks, Columbus, Esquire etc. New entrants are also treats to Costa Coffee. For example, increasing competitive threats from donut and bagel chains as they continuously expand their outlets and increase alternatives of coffee product offering. BUDGET The table below shows the budget allocation across the different media of the advertising plan. The overall budget allocated for this advertising plan would be no more than NZ $4,000, 000. As shown in the table, it shows Television is the major media spend most of the budget followed by the Newspapers. However, it is worth spending massive budget on Television advertisements because it does exposed to larger quantity of target market incredibly within short period of time. Thus, it can easily grasp the target audiences attention by use of combination of visual images, motion, colours and sound effects. For Newspapers, it also plays an important role, because it is cheaper than Television but it also covers wide areas of target market and audience. Communication Tools Amount per year (NZ $) Television 2,592,000 Newspapers 3,512,832 Internet Banner 235,200 Billboard 222,000 Magazine 161,000 Total (NZ $) $ 3,390,116 The calculation above is the maximum amount of the advertising campaign for the whole year. MEASUREMENT Since Costa Coffee has been spending lots of money on its advertising campaign, it is very important to know whether the advertising was effective or not. The effectiveness of advertising campaign needs to be assessed in order to avoid costly mistakes (Belch Belch, 1999). In this case, pre-test can be used before the campaign is implemented and post-test is done after implementing the advertising campaign. There are many ways or methods to do these measurements, such as questionnaires/survey, interview, observations and focus group project or more. Questionnaires, survey and interview are the basic and most common methods to be used by everyone because it is reasonably cheap and easy to gather the peoples opinion towards product/service.

Importance of Personal Ethical Viewpoint

Personal Ethical Viewpoint A personal ethical viewpoint is a statement that defines what a person believes in, in terms of ethics, morals and values. Almost every part of our life is governed by our ethical viewpoint. What do you believe is right and wrong? It is represented in the way that you act, respond and live your life every day. Your ethics, morals and values define your strength of character. They show who you really are as a person.These values are learned and developed as you grow from a child to an adult. It is important to know what you believe in because as the old saying goes, â€Å"If you don’t stand for anything, you will fall for everything. † The ethical lens exercise helped opened my eyes and helped me to further define my ethical viewpoint. As an African-American, I have always valued the equality of all people because I feel this is the just way to live. As a child, I was taught to value justice and justice is righteousness.So, the ethical lens inv entory was correct about these two values, but I feel that the exercise overemphasized the fact that I value rationality over sensibility. I do believe in being logical because yes, sometimes things do not feel great but using rationality can help you come to the best decision. But, this does not mean that I do not value sensibility; I feel that I am a very sensitive person and I always consider others feelings before I say or do anything. This proves that I do value sensibility.According to the Ethical Lens Inventory, my preferred ethical lenses are rights, responsibility and relationship lens. This means that I value mine and other’s rights. I feel that taking responsibility is important. It also means that I prefer to have personal relationships rather than being alone. My blind spot is the belief that motive justifies method or overconfidence in the process. To be quite honest, I am not sure how much I agree with this statement but, I must say that I do believe with all m y heart that justice should be upheld.Justice is fairness so I do not think that this could hurt someone that does not deserve it. My strength is being able to logically think and research options before I take action. My weakness is feeling sad or guilty when I am not able to provide justice or seeing someone who did not receive justice. My classical values are temperance and justice. Temperance is the using moderation and self- restraint. My course of action is always defined by my personal ethics. I will continue to uphold justice in every situation because RIGHT is RIGHT!

Tapescript Role Play in Business Meetings

Tapescript – Role Play in Business Meetings (NF=Nigel Fraser, M=Martin, J=John, E=Eliana, D=Denise, MK=Markus) NI  think we all agree that we need to work a  lot better as a  team. I’ve got some suggestions for improving our teamwork. I’d like to share them with you and see how you feel about them. OK, let’s start with meetings. At the moment we meet once a month. That’s not enough. In future, I’d like us all to meet once every two weeks. I would expect everyone to attend, and to be on time – that’s not the case at the moment as you know. So Martin, what do you think?MTotally against the idea, to be honest. Once a month is fine, surely. I’m making the most money for us at the moment and I can’t go on doing that if I have to attend meetings all the time. Anyway, when we do meet, we spend most of the time arguing with each other. A lot of them are a waste of time. No, keep things as they are. NThank you, Martin . John, what do you think? Meeting once every two weeks. Compulsory attendance. JIt’s a good idea. Why not? We need to spend more time together to sort out problems, share ideas, that sort of thing.Actually, I think we should meet once a week. MRubbish. NNow Martin, calm down. You’ve had your say. And nothing’s been decided yet. But thanks John for backing me up on this one. Eliana, how do you feel about this? EI’ll go along with whatever you say. It really won’t affect me much. My main problem, as you well know, is I want to move from data projectors. I’d like to sell plasma screens, they’re in great demand at the moment, that’s why Martin tops our sales, it’s not difficult to be the best when you have the best products to sell. MI thought we were talking about meetings, Nigel.Do we have to listen once again to Eliana’s complaints? NNo we don’t Martin. You’re right, we’re getting off the poin t. Denise, let’s hear from you now. DThanks, I’d like more meetings, once a week would be OK for me, but I don’t know if attendance should be compulsory. But yeah, people should turn up on time, not drift in as they do at the moment. If we had more meetings, I’d get a chance to make a few suggestions for improving sales. And maybe I wouldn’t be interrupted so often by Martin and Markus. John seems to be the only person here who listens to me. AllOh come on now.Nonsense. Right. True. NCould we come to order, please? Everyone calm down. Markus? Meeting once a week, once every two weeks, or keep to once a month? What do you think? MKKeep it as it is, once a month. That’s enough. When we do have a meeting, two or three people seem to take over, and no one else can get a word in edgeways. Frankly, Nigel, our meetings are not very productive, and that’s the real problem. I’d prefer to spend time meeting our customers and trying to dr um up more sales. That’s what we’re paid for. NOK, Markus, thanks very much. Let me get a few more opinions†¦. Robert†¦. Role cards Director one You want to: ? get rid of Nigel Fraser by asking him to resign. You do not think he is a suitable person to manage the sales team. ? Replace him with a new person from outside the company. The new manager would have a fresh approach to the team’s problems. ? Have more meetings and weekly sales reports. ? Reorganize the sales team into mini-groups, for example all plasma sales staff working together. Commissions would be based on sales targets set for each mini-group. ? Think of other suggestions for improving the performance of the team.Director two You want to: ? Keep Nigel Fraser as manager – you are a close friend of Nigel. You think he’s an excellent manager of a ’difficult team’. ? Send Nigel on a short training course which helps managers to develop team building skills. ? Get rid of Martin. He is rude and upsets members of staff. ? Have fewer reports and meetings. ? Pay commissions based on the performance of the whole team. The team should be set challenging sales targets. ? Think of other suggestions for improving the performance of the team. Director three You want to: Move Nigel Fraser to another department in the company. ? Replace him with another member of the sales team – John? Denise? (you decide) ? Hold the meeting of the whole department every two weeks, and allow members to express their opinions frankly. ? Keep Martin in the team – you are Martin’s closest friend. He is a difficult person, but a brilliant salesman, in your opinion. ? Reduce the sales team from 7 members to 6 (you decide who should go). ? Reorganize the teams (you decide how). ? Think of other suggestions for improving the performance of the team.Director four You want to: ? Hear the opinions of the other directors before making up your mind. You are not sure whether to keep Nigel Fraser as manager or not. ? Have Eliana as manager if the other directors think Nigel Fraser should go. She is young, talented, and has good people management skills. ? Get rid of Markus – he is lazy, selfish and unreliable. ? Ask Vanessa Byrant to come back and advise Nigel Fraser for the next six months. ? Send staff on regular team building courses. ? Think of other suggestions for improving the performance of the team.

Silver & Growth of World Trade essays

Silver & Growth of World Trade essays In what ways did American silver facilitate the growth of world trade? The discovery of American silver and its subsequent influx into Europe and Asia had a significant impact on the growth of world trade, to the extent that it is accurate to say that the growth in trade at this time laid the foundations for a world economy. In the Early Modern Period there was a world market for silver, and silver was a product produced for profit just like any other commodity. The discovery of silver in the Americas led to an increase in trade between the silver markets of the world. In particular, silver was widely used by Europeans to acquire goods from Asia. This increase in trade and the routes through which it was conducted, laid the foundations for a world economy. In the context of this essay, the concept of a world trade in the 16th and 17th centuries refers to the trade that took place between parts of Europe, Asia, and the Americas. It is necessary to be specific about the areas that engaged in this world trade, as many regions of the world were not involv ed. However, in the world of the Early Modern Period, Western European expansion was facilitated by American silver in a number of respects. Unquestionably, the primary benefit of the silver to Europe was that for the first time it gave Europeans a commodity that could be traded in Asia. Subsequent consequences of the discovery of silver were an increase in the practicality of new, European controlled sea-trade routes connecting parts of America, Asia and Europe; the accumulation of capital in Europe allowing the shift from feudalism to capitalism to take place; and ultimately, an increase in the power of Western European nations. The importance of Silver to the World Economy will first be described. Other important consequences of American silver will then be examined, as will the impact of these on World Trade. The disco...

4 signs your boss is not impressed with your work

4 signs your boss is not impressed with your work When things are going well at work and the praise is flowing, things are great. You’re feeling happy and accomplished, and comfortable that you’re in the right place. But sometimes there will be bad days and bad periods, when the work is more difficult, or you’re just not performing up to where you should be. How can you tell if things are moving into a danger zone with your boss? Let’s look at some of the signs that you’re just not crushing it at work.You’re bored. All. The. Time.A little boredom can be a good thing- it can give you some space to be creative, or find a new way of doing things. Feeling bored all day, every day is a bad sign. It means that something just isn’t clicking for you in your work. Maybe you just don’t have enough to do, or maybe you don’t like what you are doing. You should be doing work that makes you feel challenged and satisfied- if not all the time, then at least most of the time. If you†™re constantly bored, it’s likely that you’re not the only one who has noticed, and it’s time to consider your other options.Your work gets reassigned.If a project that would normally have come your way goes to a colleague (or is taken on by the boss herself), that’s a red flag too. It’s a sign that your boss is losing confidence in your ability to get the job done. If it happens only occasionally, it could just be that your boss is trying to spare your workload. But if you notice it happening frequently, it’s time to talk to your manager about it. Let her know that ready and able to take on tasks.You’re being micromanaged.Everyone’s had a manager like this at some point- the boss who details all of your next steps, item by item, and hovers to make sure everything is getting done. The boss who checks in every five minutes to see if you got his email. Some people are just micromanagers, but if you find that this is a consisten t issue with your own boss, it could be a sign that he or she doesn’t trust you with particular tasks.You’re called into meetings to discuss your work.Status meetings are one thing, but if you find your boss is regularly scheduling sit-down meetings to talk about the quality of your work, that’s not a great sign. Even if there’s no specific criticism, it can be a sign of lost confidence.So what do you do when you notice these issues creeping into your working relationship with your boss? The first step should be having a neutral, nonconfrontational discussion about it with your boss. Make sure he or she knows that you’re open to more responsibilities and making changes that make you more productive, while avoiding personal accusations. And if you find that there’s no longer a productive dialogue and your boss is still freezing you out, it may simply be time to look for another job.

Air Transport Management and Operations Essay Example | Topics and Well Written Essays - 3000 words

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Performance Measurement and Management - Essay Example Then for the last fifteen to twenty years the demands of call centers have tremendously increased. A call center is an operation where employees or agents use computers and specially designed phones to receive calls, do outbound calls on some occasions. These calls then are operated by automatic call distribution (inbound) or predictive dialing system (outbound). The computers that the agents used are specially develop to verify customer data, gather information, and store gathered data (Taylor and Bain 1999). The call center industry provides various types of services and products. There are call centers that handle medical accounts like prescription handling and order taking; some provide service for bank companies like credit and loans, some provide service for reservations in a hotel or air flight, some centers do provide technical support like those who handle internet connectivity and computer troubleshooting. The call center management uses several tools; one of these tools is the automatic call distribution system. This system provides the company various information essential to keep the business running. The system automatically place callers on queue while the agents are busy assisting other customers. The ACD system also presents wide array of statistics necessary for the operation of a call center. The ACD system provides statistics like how many possible calls are to come in for a specific time (this statistic helps the managers control the number of agents that needs to be on the phone on a particular time), the system also presents the number of agents on call and the number of agents waiting for calls to come in. The system provides the ideal length of call time per customer versus the length of waiting or avail time of agents. The system at the end of the shift will display the number of calls the entire account has answered, dropped,

The Effectiveness of a Market Research in Ensuring the Profitability of Laundry Business in Dumaguete City Essay Example for Free

The Effectiveness of a Market Research in Ensuring the Profitability of Laundry Business in Dumaguete City Essay Laundry shops nowadays are very common in Dumaguete City. Everywhere you go, you can see a laundry shop. That is why business is very competitive. The worse thing is that there are times laundry shops have small income since most people have washing machines in their home. For a laundry business, increasing profitability is important especially small laundry services. That is why there is market research. Like what Philip Kotler (1999) said, â€Å"Competing[underscoring added] in the new millennium will demand more skillful marketing than ever before. Marketers must become more world class in their marketing decision making practices. Monitoring your success and doing course corrections are critical for survival and growth in the new millennium, he warns (p. 6C). To clarify, although many laundry businesses in Dumaguete City do not undergo market research, acquiring both positive and negative information about the behavior of the customers and competitors through market research can ensure the profitability of laundry businesses in Dumaguete City as it helps define the scope of the specific services an owner wants to offer, helps in identifying the right strategies for a faster service, and helps in acquiring new costumers especially commercial clients (universities, hospitals, hotels). This paper represents the discussion on why market research is effective in ensuring profitability of laundry businesses in Dumaguete City in four parts. The first part shows that market research defines the scope of the specific services an owner wants to offer. The second part also shows the identifying of the right strategies for a faster service. The third part mention about acquiring new costumers especially commercial clients (for example: universities, hospitals, hotels, resorts, etc. ). The final part presents the reasons why market research is not widely used by laundry businesses in Dumaguete City and arguments regarding how to overview these reasons. With market research, the owner can define the scope of specific services to offer. Through defining the scope, the owner can obtain opportunities to add extra services. And in adding extra services can be done by recognizing the prospects to serve various groups of customers. In this way, the â€Å"take all comers† approach will be very effective in the business. The owner will never turn away any customer that wants to do business. Being a business with a variety of services will also make the it recognizable in your community, especially when the it is the only one with many services to choose from. The downside of this method is you cannot attempt to have low prices because of the expenses (Clark, n. d. ). Expanding the services can be achieved by identifying the unmet needs of a certain group of customers. From an anonymous author of Strategyn (n. d. ): â€Å"Looking through a jobs-to-be-done lens, we see that a market opportunity exists when customers struggle to get a job done. Indeed, addressing those unmet needs is the key to success. † Surely, Conducting a focus group is helpful in identifying the unmet needs of customers. A focus group is a small six to ten different people group that will have an open discussion about specific topic. This will help in discovering the unmet needs of the business’s customers since it will bring out different opinions or complaints. To put it in another way, interviewing customers is a great tool in knowing the unmet needs of clienteles. Just like the importance of interviewing by Zhivago (n. . ): â€Å"You simply cant be successful in marketing if youre not talking to customers. There is no other source of political power. † Without customers, a business can never gain income. Pleasing the customer is always a way to have a reason to always specifically choose a laundry business to go to. In addition, considering what services clients want to acquire is another good way to know the unmet needs of cust omers. When customers mutter suggestions or ideas, always pay attention to what they are saying. And when considering the services clients want to inquire, they will always feel they are well respected and important. That feeling is always good to have with customers because they will make the business special to them also (Friedmann, n. d. ). Another thing is, by defining the scope; the owner can acquire information from clientele to expand existing services. â€Å"To discover customer requirements or expectations for service†, one of the â€Å"ten most common objectives† in service business (Walker, Boyd, Larrech, 1996, p. 2), can be helpful in increasing the quality of existing services. Expanding existing services are always good. This way, the laundry business’ existing services will be well equipped, updated and fast. Moreover, The owner may observe the comments of the clients to the existing services. Comments usually are in two ways: positive and negative. Especially with customers, always contemplate the comments they made, whether good or bad. Dep ending on their comments, the business can expand its existing services or abolish them. Another is the businessman may interview valued customers to suggest the services they want to expand in the business. Interviewing is always an option. Since when interviewing customers, the interviewer (someone hired from a laundry business) can be up and personal with the interviewee (customer of a specific laundry shop) making them comfortable and be able to express their opinions and ideas about the services they want to expand or the services they do not like. In the same way, the proprietor may administer questionnaires about the services of the laundry business to a specific group of clients. Even though there is a great liability when conducting questionnaires, it is still important to do since some customers are busy or they do not want to be interviewed, a survey can be a great help especially when the business is in need of a large number of people with their opinions and ideas. Another keypoint by means of market research, the owner can identify the right strategies for a faster service. And examining the size of the market that includes knowing how many people have the unmet need may provide information about the right strategies for having a faster service (using what type of detergent, softener, bleaching powder, folding method, and how to deliver the items). Firstly, Examining the size of the market can identify common problems that may arise among workers. Getting workers’ opinion is an effective way to know the problems in the workplace. And evaluating workers’ performance is also essential in ensuring a productive environment in the workplace. Edwards (n. d. ) wrote about how to solve conflicts between employees: â€Å"Identify the problem. Handle the problems as soon as possible. Talk to each employee†¦ask what he has a problem with. Face-to-face discussion usually in from[sic] of a private meeting (underscoring added), is one of the most successful approaches to conflict resolution because it concentrates on solving the problem directly. † This way the harmony and togetherness of the staff will go back. With no more tension and aggression, the work will be faster and more precise (Hester, n. d. ). Also, investigating the scope of the market can lead to the inspection of valued customers for a better approach. And asking for feedbacks can help inspect valued customers for a better method. Receiving customer feedback enables a business to correct any issues or concerns customers may have with laundry’s services. When customers provide feedback, a laundry shop is able to save money, time and improve relationships with customers. Not being in tune with the customers is like living in an alternate reality; the way you think your customers feel about your services is not always the same as what your customers really think about your services. A dissatisfied customer may tell five or six other people about his/her bad experience, which could harm the laundry business’ reputation. Feedback allows you to correct these problems. And then, improving the operations of the laundry business through the use of right strategies will result to a faster service. Increasing employees in the business (from doing fry cleaning, ironing, transporting, folding, etc. will surely result to a faster service. Having more employees will make the work done faster, especially when workers are in harmony and in sync. Likewise, having up-to-date machinery will improve the operations of the laundry business. Usually costumers nowadays want to go to a laundry shop with a fast service. With machinery, doing the work will become firme r and accurate. Especially with washing machines, having a recent model will surely boost the business’ work process. Identically, having a multitude of transportation vehicles can help improve the operations of a laundry business. With multiple vehicles, the business can deliver clothes at the same time. This is also used when the business experience the same time in delivery of clothes to different customers but their houses are so far away from each other. The last keypoint by way of market research, the owner can acquire new customers especially commercial clients (universities, hospitals, hotels). With this, drawing the attention of potential customers is a great way of acquiring them. And in applying the right kind of advertising strategies can draw the customers’ attention. Advertising is a fast way for the business to be notice by people. With proper advertising, it will have a great impact on selling the services of the business especially when maximizing the business’ money to make an effective advertisement of any kind (anonymous, n. d. ). Also, accommodating promos for big customers can also attract possible commercial clients. Promos are a great way to attract customers. Every person is always attracted when catching worthwhile promos especially when they can benefit from it the most. In the laundry business, it does not hurt the business when it will rarely run promos for customers. The business should always show they are not greedy. And in inquiring for the clients’ expectations is an approach to know how to acquire new customers. From the important customer expectations by McGraw (2007): Customer expectations are beliefs about service delivery that serve as standards or reference points against which performance is judged. Because customers compare their perceptions of performance with these reference points when evaluating service quality, thorough knowledge about customer expectations is critical to services marketers. Knowing what the customer expects is the ? rst and possibly most critical step in delivering good quality service. Being wrong about what customers want can mean losing a customer’s business when another company hits the target exactly. Being wrong can also mean expending money, time and other resources on things that do not count to the customer. Being wrong can even mean not surviving in a ? ercely competitive market. (p. 55) Just like satisfying their needs may result to clients’ loyalty. And having a good atmosphere in the business may produce secured customers. Smith (2013) talks about the advantages for having a welcoming atmosphere for laundry shops: â€Å"Having a welcoming atmosphere for example, can tremendously improve your performance and profits. Employees, co-workers, and customers appreciate a welcoming environment because it reduces stress levels (n. d. ). † There are so many misinterpretations about market research and its uses. For some, market research means a difficult method that only professionals can do. For others, market research is just a useless thing because it provides data that are very hard to understand (Chapman, n. d. ). There are also the reasons why market research is not widely used by laundry businesses in Dumaguete City. Firstly, many laundry businesses experienced budgetary onstraints. Processing and gathering data requires a huge amount of money. There are some companies that don’t have experts to conduct extensive market researching. Because of that, they will rely on secondary sources because of its cheapness but these data is not perfect. It will have many flaws and the liability of the data will increase (Riley, 2012). As what Breen and Blankenship (1999) have written, â€Å"Almost everyone fails to understand that most marketing research studies can be done quite adequately in a ‘cheap and dirty’ manner† (p. ). Due to the lack of information and budget, many laundry businesses ignore the benefits of market research. Even though the business will suffer budget constraint, with effective market researching, the business will gain back its income and acquire more. The business will have more benefits in conducting market research than not conducting it at all. Aside from that, they dont have enough knowledge about the used of low-cost methods of market research. In addition, most of the laundry businesses suffer from time constraints. Time is directly related to the costs, as the longer the research takes, the more costly it may turn out for the company. Questions must be prepared, answers must be provided by volunteers and answers must be examined by employees within a given time period. When the research takes longer, it is because the researchers are taking it seriously. Especially when giving surveys to people, it will take time and effort. Time is one of the important factors in conducting market research. Having limited time for this kind of research may result to inaccurate data and faulty conclusion. As an effect, many businesses owners dont prioritized market research. But sacrificing time is the least of the business’ worries. Conducting market research does take time, but when it will be finished, it will really help the business. Improving the business is much more pleasing than not doing anything at all. Another reason is that many laundry businesses’ owners questioned the reliability of the data acquired from market research. Data is the most critical in market research. This is really depending on the people answering the survey and avoiding bias interviewers. To ensure this, expenses will increase but this is a necessity if the researchers will want to avoid suspicious answers (Riley, 2012). Everything in this world revolves around money. Especially when getting information. Some people want to be paid when they will share their information. But in this way, the information the researchers have gathered will be accurate, and not biased. Sacrificing a little bit of money for people to give their answers is expected. Especially when Dumaguete is surrounded with many beggars or poor people. But even though it will cost a lot, benefits and advantages of market research is more than the disadvantages it held. Lastly, Countless owners of laundry businesses suffer from limited volunteers when they conduct market research. From Mary Jane’s (n. d. ) study: â€Å"Market research is primarily based on people’s opinions and views of a single product or service. The lack of respondents may also be a negative factor for a company’s market research. If the company sends out an online questionnaire, not everyone can fill it out, especially those with limited Internet access, for example. Another disadvantage of performing market research is the lack of an experienced interviewer representing the company. † There is a need to have enough respondents in conducting market research. Because of the fact that the word market research may entails a difficult responsibility or job, volunteers for different methods of market research are low. There are also the means on how to refute the opposing viewpoints stated above. The first one is lessening the budgetary constraints in conducting market research. This may be done in two ways. One way is the use of inexpensive materials. Free resources are available such as free statistical records compiled by federal, state and local government. Talking to a customer is a low-cost way of communicating to respondents. By also doing this, the researcher is able to directly talk with a potential costumer. Some may think this method is effective because potential costumers will label the laundry business conducting market research as friendly. And the use of cheap labor like consulting to professor instead of hiring a market researcher is a very effective way of saving money (Davis, n. d. ). Another way is knowing the right number of respondents. This will result to saving of money because no wastage will be done in terms of the materials in surveying, the cost of transportation, and etc. The second is reducing the problems of time constraints. It can be accomplished by setting a specific goal. Having a goal will direct you to the right path and as a result, time will be managed. Reducing the problems in time constraints can also be achieved by applying the right methods that are suitable in the study. No repetition is needed when the researcher apply the suitable method. Doing this can also gain more accurate data. The third is having a reliable data. This is very essential in making decisions and in evaluating past performances (Peter, Donnelly, Tarpay, 1992, p. 42). The first way to have this is through the use of the mastered method. A researcher can do the research well when using his/her mastered method. With that fact, the researcher can obtain reliable data that are needed in the study. The second way is through the choice of the right kind of respondents. The researcher must know who to ask or who to survey because only the right people can give accurate data. And lastly, the following can do taking enough volunteers: First is through the making of right-formatted cover letter. This will entail a great impression to the respondents. An interviewer is most likely to cooperate when he/she receives precise cover letter. Correct formation of cover letter can help convey the respondents to comply voluntarily and accordingly (Shuttles, Bennett, 2013). The second is through giving of ideas to respondents about the goals of the market research. The researcher must give the respondents a quick background or objectives of the study. This will help gain volunteers because the respondents will understand the study and will be more willing to do the research. The last way to acquire more volunteers is through ensuring the respondents about the data that it will be kept confidential and will be used correctly in the study. In this way, the researcher can get their trust and loyalty. And also the volunteers will be eager to answer any questions about the study. Based on the sources that the researcher has gathered, there is enough information for the researchers to analyze the effectiveness of market research. The researchers conclude that Although many laundry businesses in Dumaguete City don’t undergo market research, acquiring both positive and negative information about the behavior of the customers and competitors through market research can ensure the profitability of laundry businesses in Dumaguete City as it helps define the scope of the specific services an owner wants to offer, helps in identifying the right strategies for a faster service, and helps in acquiring new costumers especially commercial clients.